Google pursuing new technologies to protect the privacy of Internet users

Google’s chief legal officer, David Drummond, testified that the company was looking at the Internet display advertising business with a “fresh eye and evaluating whether changes can be made to innovate on user privacy in this space.”

Critics say Google’s $3.1 billion acquisition of DoubleClick, an advertising tools supplier, may give the company too much power over online advertising. Google stores mounds of data on Internet-surfing habits of users and uses the information to make money by selling advertisements.